If you haven’t tucked into juicy hot wings or steak slathered in the TGI FRIDAYS signature Jack Daniel’s glaze, you’re missing out. TGI FRIDAYS bar and restaurant was first opened in New York in the swinging 60s, becoming the city’s first ever female-friendly singles bar and inventing the famous Long Island Iced Tea cocktail.

It’s now a worldwide name in American dining, and the brand approached DOT.DOC for some website copy to support their growth and adaptation to the industry. We worked on building the copy for TGI’s careers page, to attract fun, dedicated hospitality professionals who would also fall in love with the brand’s history and bring good vibes to customers’ tables.

When the COVID pandemic forced brands to pivot their services in 2020, TGI FRIDAYS launched their take-out service in Australia, FRIDAYS TO GO. We worked quickly to ensure hungry audiences knew they could still get their FRIDAYS fix at home.

Careers page copy:

TGI FRIDAYS is recognised around the world as a welcoming meeting spot for friends and families that crave our hand-crafted loaded burgers, juicy flame-grilled ribs and innovative cocktails. But most of all, hungry diners visit us because of our people - and that’s where YOU come in.

FRIDAYS TO GO copy:

Want to take that FRIDAYS feeling home? Order online with FRIDAYS TO GO! The fresh, hot American dining you love, available to takeaway.